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Confirmation Bias is our tendency to try and find information that supports an initial thought or perception we have. We tend not to ...

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  • Losses upset Investors more than gains un-upset them.
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  • Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in
  • Mental Accounting is when we assign our money into “pots” depending on where it came from and what we are going to spend it ...

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